![]() ![]() It is important to use photos and illustrations that help your audience see themselves represented in your brand. Make it a priority to continue learning and educating yourself and your organization on inclusive language. These are only some of the language shifts you should begin to consider when writing your next email. Instead, try using “outrageous, bizarre, and intense.” For instance, “crazy” and “insane” have been used to belittle those with mental illnesses. Inclusive language also includes avoiding language historically used to discriminate against a group of people. Switch “she” or “he” (when references your audience as a whole and not a specific person) with “they/them.”.Switch “hey guys/girls” with “hey folks” or “hey friends.”.This results in the absence of diversity you see in your CRM. The lack of options when choosing gender identity forces many to conform to the “male/female” binary. Unfortunately, many email clients have yet to include other gender identities, such as non-binary and genderqueer. When writing emails, it is easy to assume your audience only identifies as male/female based on the demographics found on your CRM. ![]() Once you’ve done that, here are 3 diversity and inclusion tips to implement in your next email: Listening to their experiences and stories will help identify how to better serve, support, and represent them in your content and organization. To begin being diverse and inclusive, you should first get to know your audience and workforce. 3 Diversity and Inclusion Tips for Better Emails: It will also show your audience that you are trying to create an inclusive space where their differences are acknowledged, accepted, and represented. ![]() The best way to do this is to start by acknowledging that your audience may encompass people with different disabilities and experiences who want to feel represented in a world that historically ignores them.Īcknowledging this factor will help guide the content you write and how you write it. Whether you’re writing an email to generate sales or establish brand loyalty, it is vital that your audience feels involved in the conversation. Why is it essential to write diverse and inclusive emails? This then helps develop new and innovative solutions that include everyone’s unique needs. Doing so helps create a safe and supportive environment where individuals are open to offering alternative perspectives. In short, diversity is acknowledging an individual’s differences, such as race, gender, and sexual orientation. Inclusivity is the steps an organization takes to welcome and empower those with different backgrounds.ĭiversity and inclusivity are essential values for any organization to embrace. So, whether you’re sending emails to your team or an external audience, here are some diversity and inclusion best practices.īut first, let’s go back to basics. Your audience today may include individuals from various generations, gender identities and expressions, and races and ethnicities. We have seen this shift in the workplace and in all forms of communication. It is no secret that over the last decade, there has been a focus on prioritizing diversity, equity, and inclusion. ![]()
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